If you’re a Western university seeking to market your academic offer to Chinese students, then there are two key challenges to overcome; 1) ensuring your institution can be found online by your target audience and 2) building brand awareness and trust. These challenges can be met with the right integrated marketing strategy, which will Read more about What Western universities should know about Chinese website design[…]
If you’ve planned marketing activity in China, you’ll know by now that the digital landscape is vast, complex and ever-changing. This month we take a look at a new platform that is a huge player in the youth market. Douyin, another name Tik Tok, is a short-video App with powerful editing capabilities. It enables users to Read more about How Douyin Helps Driving Stores Sales[…]
Cash Vault Opens for WeChat Min Program Developers The latest update released by WeChat Ad Module in the final week of March has further enriched the category promotion capabilities. Advertisers are able to advertise their min program at WeChat Moment Ad. Mini program Advertising has fully supported the following 4 objectives: Branding, E-commerce sale, Fans Read more about Cash Vault Opens for WeChat Min Program Developers[…]
4 Ways to Gain WeChat Followers without Spending Big In 2018, not only online traffic tends to become more pricy, but also the cost of acquiring new social fans will go up. Acquiring new fans at controllable cost has become a challenge that the brand marketing manager must overcome. While those premium brands with big marketing dollars have Read more about 4 Ways to Gain WeChat Followers Without Spending Big[…]
Impacting Messages from China 2018 National Congress There are plenty of initiatives have been proposed since the currently undergoing China’s Annual National Congress (NPC) since its opening on 3 March, about politics, economy, education, military, cultural aspects and so forth. WeChatApply team has just picked some key initiatives which we believe would have the significant impact Read more about Impacting Messages from China 2018 National Congress[…]
Tourism Australia Stands Top 10 Popular WeChat Moment Ad “Australia isn’t just a place you see, it’s a place you feel” WeChat just released the Top 10 popular WeChat Moment Ad in 2017. Tencent Advertising Unit conducted a survey contest in early February with more than 600,000 WeChat users participated in the voting. The brands Read more about Tourism Australia Stands Top 10 Popular WeChat Moment Ad[…]
Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan and Taiwan. They have learnt lessons of their peers, either in China or overseas, who were blocked or boycotted due to their “inappropriate” comments unwelcomed by the Chinese authorities or Chinese Read more about 5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China[…]
How to get your first 10,000 Weibo followers without a cent on paid Ad Like any matured powerful social app, Weibo, you can call it a Chinese version of Instagram+Facebook, has already makes heaps ads revenue from their social advertising tools for business to spend on, however, given Weibo has reached 340million monthly active users Read more about How to get your first 10,000 Weibo followers without a cent on paid Ad[…]