January 25, 2018

Wechat Official Account Registration

Why Do You Need a WeChat Official Account?

The WeChat Official Account Platform is a cooperation & promotion service launched for famous persons, government, media and enterprises.

Company can use WeChat Official Accounts to promote their brands to billions of WeChat users through this WeChat channel, thus reducing propagation cost, raising brand popularity, and building up more influential brand images. Chinese consumers prefer to interact with their favourite brands on WeChat official account. This market is becoming a must have online space for many companies in the world.

 

Types of WeChat Official Account

WeChat
Subscription Account

WeChat
Service Account

# of messages

Once per day

Once per week

Visibility

Grouped with other subscription accounts

More visible with other friends messages

Requirement

Individual or company

Campany only

Menu Interface

Only for verified accounts

All accounts

Push-notifications

(not supported) (after verification)

Geo-Location of users

(not supported) (after verification)

Collect user data

(not supported) (after verification)

E-commerce

(not supported) (separate application)

How to register ?

Use a Chinese License

Use Foreign
Business License

Account is Visible in China?

Setup Time

7 days

2-3 months

Account Ownership

Belongs to us

Belongs to you

Type of Account

Service or Subscription

Service

Availability

All e-commerce clients

Limited to Hong Kong, Macau, Taiwan, Japan,
Korea, Malaysia, Singapore, Thailand, Germany, France,
Englang, Italy, United States, Canada, Australia, New Zealand

Cons

Ownership belongs to 3rd party

Long setup time

Cost

$1500

$3200 or $0 application if you spend $10K on WeChat advertising