January 25, 2018

Wechat Official Account Registration

Why Do You Need a WeChat Official Account?

The WeChat Official Account Platform is a cooperation & promotion service launched for famous persons, government, media, and enterprises.

The company can use WeChat Official Accounts to promote its brands to billions of WeChat users through this WeChat channel, thus reducing propagation cost, raising brand popularity, and building up more influential brand images. Chinese consumers prefer to interact with their favorite brands on the WeChat official account. This market is becoming a must-have online space for many companies in the world.

WeChat Insight Data Report 2019 can tell you more.

 

Types of WeChat Official Account

WeChat
Subscription Account

WeChat
Service Account

# of messages

Once per day

Once per week

Visibility

Grouped with other subscription accounts

More visible with other friends messages

Requirement

Individual or company

Campany only

Menu Interface

Only for verified accounts

All accounts

Push-notifications

(not supported) (after verification)

Geo-Location of users

(not supported) (after verification)

Collect user data

(not supported) (after verification)

E-commerce

(not supported) (separate application)

How to register ?

Use a Chinese License

Use Foreign
Business License

Setup Time

7 days

2-3 months

Account Ownership

Belongs to us

Belongs to you

Type of Account

Service or Subscription

Service

Availability

All e-commerce clients

Limited to Hong Kong, Macau, Taiwan, Japan,
Korea, Malaysia, Singapore, Thailand, Germany, France,
Englang, Italy, United States, Canada, Australia, New Zealand

Cons

Ownership belongs to 3rd party

Long setup time

Cost

$1500

$3200 or $0 application if you spend $10K on WeChat advertising

NOTE:

the Tencent company has removed the registration limit of an overseas company which means if you like you can register your WeChat official account by yourself. You don’t need to ask an agent to do it for you again, but your county must be in the open country list.

if you want to have a try please follow these steps.

you can have a look some common Q&A about WeChat Offical Account here

Anyway, we are still happy to help you to register a WeChat official account if you need any assistance.

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