Tencent eyes expanding Mini Program abroad

Launched in 2017, Mini Programs are built into Tencent’s WeChat, which boasts over 1 billion users as of now. [Photo/IC] Tencent Holdings Ltd is looking to further expand the use of its Mini Program overseas this year, by bridging more local service vendors with domestic counterparts. E-commerce, tourism and retail are among the top three Read more about Tencent eyes expanding Mini Program abroad[…]

GROWTH OF WECHAT MINI-PROGRAMS IN 2018

  WeChat Mini Programs are low-memory mobile applications embedded in WeChat that users can open without having to download and install them separately. With more than 800 million registered users, WeChat definitely is the most popular social media platform in China. Obviously it provides a huge potential user basis for its mini programs. Marketing to China Read more about GROWTH OF WECHAT MINI-PROGRAMS IN 2018[…]