5 ways to succeed at Chinese online PR

How other digital marketing methodologies can be used to build a successful Chinese online PR strategy? Whether you are a Western brand with an existing presence in the lucrative Chinese market or looking to break into China with your product offer, the right approach will greatly enhance your marketing efforts and provide measurable results. Things to know Read more about 5 ways to succeed at Chinese online PR[…]

5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China

Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan and Taiwan. They have learnt lessons of their peers, either in China or overseas, who were blocked or boycotted due to their “inappropriate” comments unwelcomed by the Chinese authorities or Chinese Read more about 5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China[…]