HOW TO USE WECHAT FOR EVENT MANAGEMENT AND MARKETING?

Over the last few decades, every aspect of business worldwide has changed for good. There are new technologies, improved systems, modern methodologies, and on top of that, the young generation is always pushing for innovative ways to do things more efficiently in and less time. For any business, marketing and management are two critical aspects Read more about HOW TO USE WECHAT FOR EVENT MANAGEMENT AND MARKETING?[…]

What Western universities should know about Chinese website design

  If you’re a Western university seeking to market your academic offer to Chinese students, then there are two key challenges to overcome; 1) ensuring your institution can be found online by your target audience and 2) building brand awareness and trust. These challenges can be met with the right integrated marketing strategy, which will Read more about What Western universities should know about Chinese website design[…]

How Douyin Helps Driving Stores Sales

If you’ve planned marketing activity in China, you’ll know by now that the digital landscape is vast, complex and ever-changing. This month we take a look at a new platform that is a huge player in the youth market. Douyin, another name Tik Tok, is a short-video App with powerful editing capabilities. It enables users to Read more about How Douyin Helps Driving Stores Sales[…]

Top 5 Chinese Music Apps

Top 5 Chinese Music Apps Spotify had reached 140 million monthly active users (MAU) worldwide. This number fades in comparison to music streaming services in China: the most popular music app in China, KuGou, had almost double the number. What is interesting about China’s music streaming is that they are all free. Most of the apps make  money Read more about Top 5 Chinese Music Apps[…]

Australianise Before Sell to China

Products sourced from Europe Promotion in Australia End market in China WeChat Apply team has discovered a trend of Tens of thousands miles of sales journey. The strategy has proved successful to some emerging brands in the cross-border trade sector between China and Australia in 2018. Interestingly the product themselves may not be traditional Australian Read more about Australianise Before Sell to China[…]

National Fitness Program Drives Explosive Growth in Chinese Sports Tourism

The 8th August every year is the National Fitness Day for China. 2018’s one is the 10 year anniversary since the setup of the National Fitness Day. Variety of national fitness activities have taken places throughout the country to encourage more people to join the national fitness program. In the past, people are showing off food and Read more about National Fitness Program Drives Explosive Growth in Chinese Sports Tourism[…]

WeChat Moment Ad Works Well with WeChat Brand Zone

WeChat Moments Ads  Moments in WeChat is like a cross between Facebook’s page and its newsfeed. It allows users to share their status, photos, articles, etc. with their WeChat contacts. The WeChat Moment Ads here look like normal Moments posts but with an additional “Sponsored” tag in the upper right corner. Moments ads can be Read more about WeChat Moment Ad Works Well with WeChat Brand Zone[…]

Post-90s becoming main buyers, Where does the China Mum & Child market go?

Mum and Child market in China has been top hunter-fields for those overseas brands in the health sector. putting extra fuel in the fire, China as a whole nation is promoting Big Health strategy. Post-90s, a Chinese way to label those who were born after 1990, have entered the birth-giving age range. What is the Read more about Post-90s becoming main buyers, Where does the China Mum & Child market go?[…]

For What products can WeChat marketing be effective?

For What products can WeChat marketing be effective? WeChat has been a hot searched term word when it comes to China marketing for many marketers. It creates some illusion that as long as a business, that sounds too simple and too good to be true. Then what are the products that are suitable for WeChat Read more about For What products can WeChat marketing be effective?[…]