5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China

Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan and Taiwan. They have learnt lessons of their peers, either in China or overseas, who were blocked or boycotted due to their “inappropriate” comments unwelcomed by the Chinese authorities or Chinese Read more about 5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China[…]

How to get your first 10,000 Weibo followers without a cent on paid Ad

How to get your first 10,000 Weibo followers without a cent on paid Ad Like any matured powerful social app, Weibo, you can call it a Chinese version of Instagram+Facebook, has already makes heaps ads revenue from their social advertising tools for business to spend on, however, given Weibo has reached 340million monthly active users Read more about How to get your first 10,000 Weibo followers without a cent on paid Ad[…]

From Imitator to Innovator: Evolution of WeChat In 7 years

From Imitator to Innovator: Evolution of WeChat In 7 years In China, more than 80 percent of smartphone owners are actively using this mobile App WeChat. That’s almost a billion of users; more than the population of the US, Russia and the UK combined. At its start, WeChat was just a replicate of WhatsApp Messenger Read more about From Imitator to Innovator: Evolution of WeChat In 7 years[…]