Top 5 Chinese Music Apps Spotify had reached 140 million monthly active users (MAU) worldwide. This number fades in comparison to music streaming services in China: the most popular music app in China, KuGou, had almost double the number. What is interesting about China’s music streaming is that they are all free. Most of the apps make money Read more about Top 5 Chinese Music Apps in 2020[…]
If you’ve planned marketing activity in China, you’ll know by now that the digital landscape is vast, complex and ever-changing. This month we take a look at a new platform that is a huge player in the youth market. Douyin, another name Tik Tok, is a short-video App with powerful editing capabilities. It enables users to Read more about How Douyin Helps Driving Stores Sales[…]
Products sourced from Europe Promotion in Australia End market in China WeChat Apply team has discovered a trend of Tens of thousands miles of sales journey. The strategy has proved successful to some emerging brands in the cross-border trade sector between China and Australia in 2018. Interestingly the product themselves may not be traditional Australian Read more about Australianise Before Sell to China[…]
130+ countries and regions 270,000+ square metres exhibition area 3000+ business and organisations exhibitors 200+ World Top 200 enterprises 100+ events, seminars and activities On 5th November 2018, the China International Import Expo kicked started her 5 days massive trade show which is expected to be even bigger than the World Expo Shanghai in 2010. Read more about President Xi Keynote Speech Highlights at Import Expo Shanghai[…]
The 8th August every year is the National Fitness Day for China. 2018’s one is the 10 year anniversary since the setup of the National Fitness Day. Variety of national fitness activities have taken places throughout the country to encourage more people to join the national fitness program. In the past, people are showing off food and Read more about National Fitness Program Drives Explosive Growth in Chinese Sports Tourism[…]
WeChat Moments Ads Moments in WeChat is like a cross between Facebook’s page and its newsfeed. It allows users to share their status, photos, articles, etc. with their WeChat contacts. The WeChat Moment Ads here look like normal Moments posts but with an additional “Sponsored” tag in the upper right corner. Moments ads can be Read more about WeChat Moment Ad Works Well with WeChat Brand Zone[…]
2018 China GDP September quarter was reported at 6.5% growth rate, significantly slower than the average rate of the past 30 years. Retail shopping has slowed with it. The stock market is slumping. China’s currency has lost some of its value. The trade war launched by US President Trump has left many Chinese feeling less Read more about Consumption Downgrade in China[…]
Mum and Child market in China has been top hunter-fields for those overseas brands in the health sector. putting extra fuel in the fire, China as a whole nation is promoting Big Health strategy. Post-90s, a Chinese way to label those who were born after 1990, have entered the birth-giving age range. What is the Read more about Post-90s becoming main buyers, Where does the China Mum & Child market go?[…]
Know How~about Quora in China. The Chinese version of Quora, the service with 43 million monthly active users have added a host of additional interactive features. Originally established as a basic question and answer platform, Zhihu, Chinese words as for “ Know how”, has since evolved into a diversified functioned social media site. Bigger Than a Q&A Service Zhihu’s Read more about Know How 知乎~ about Quora in China[…]
For What products can WeChat marketing be effective? WeChat has been a hot searched term word when it comes to China marketing for many marketers. It creates some illusion that as long as a business, that sounds too simple and too good to be true. Then what are the products that are suitable for WeChat Read more about For What products can WeChat marketing be effective?[…]