Zombie WeChat Official Accounts to Disappear Online

Tencent made an official announcement on March 17 that WeChat official account automatic logout mechanism is about to go online, which means those non-active registered WeChat Official Accounts within 210 days will be automatically canceled.

Tencent stated that this move will directly improve the situation where nicknames/usernames are taken without being actively used.

It is understood that within 14 days after receiving the warning notification inside the official account, if the user has not logged in, or pinged the communication port, the account will be frozen.

At present, there are a total of more than 20 million WeChat official accounts. It is believed that there are a vast number of user IDs are not used actively. WeChat Apply estimates about 8%~10% of the existing official account names are registered by the people or organizations with speculation intent, they would have registered some brand names first, stopping the genuine brands from registering. It is wasting resources in the eyes of Tencent.

Tencent refused to give details about how many or percentage of those “Zombie” accounts. It is not hard to guess that Tencent is trying to improve its own social ecosystem and user experience. It is just another positive move made by Tencent recently – freeing up those reallocate resources of those names taken by those “Zombies”

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