70 articles
WeChat is switching off group notifications, tag-based sends and the OpenID mass-send API on 18 January 2027. If your Official Account sends different messages to different followers, it's time to check what will stop working.
Read more about WeChat Is Ending Segmented Sends for Official Accounts on 18 January 2027 →Tencent has quietly launched a free, ad-supported short-drama Mini Program inside WeChat, with a Q4 incentive scheme that can hand creators up to 100% of revenue. Here is what has been reported so far and why advertisers should pay attention.
Read more about Tencent Puts a Free Short-Drama Mini Program Inside WeChat, and Pays Creators Up to 100% →Tencent has added Mini Program publishing to WorkBuddy. Describe what you want, and it builds the Mini Program, connects login, a database and file storage, and takes you through to release. We had a look at what it can and can't do.
Read more about Tencent WorkBuddy Can Now Build and Publish a WeChat Mini Program From a Description →Since June, Mini Program owners have been able to let WeChat's own AI open and operate their Mini Program for users. It is opt-in, there are two ways to do it, and the rules have already shifted once. Here is what we think overseas brands should know.
Read more about WeChat Opens Mini Programs to Its AI Assistant: Auto Mode vs Developer Mode →The report “2024 WeChat Moments User Research Report” was released by Growth Black Box. The following is a partial excerpt from the report. Please obtain the original text for the full content. As the national social application with the largest number of users in China, WeChat’s position is already difficult to shake. A recent academic…
Read more about 2024 WeChat Moments User Research Report →WeChat officially published the most popular moments Ads, let us have a look at what they are looks like especially the Top 10, which are from PUMP, Fresh, GUCCI, KFC and etc.: 1) Fresh 2) GUCCI 3) Mengniu(蒙牛) 4) Longfu Spring Water 5) KFC 6） Glory of Kings (王者荣耀) 7) HuaWei 8) Rolls-Royce Motor Cars…
Read more about 2022 Top 10 moments Ads →Introduce In short, WeChat Channels (微信视频号 or 微信Channels) is essentially a video platform within China’s most popular app. It is just like the TikTok video app but just build-in within Wechat. This is a new feature within the WeChat ecosystem that allows users, influencers, and brands to create and post short-form content and distribute them…
Read more about What is WeChat Channels →On January 7, 2022, Tencent published the 2021 annual analysis report. the Chinese Internet ecology has entered a new stage, online consumption patterns have quietly changed, short videos and live broadcasts have reconstructed the communication situation, and the problem of Internet ecological governance has gradually emerged. In this regard, the WeChat platform strives to explore…
Read more about WeChat 2021 Official Report →For the first time, we are used to thinking of WeChat as the English name of Weixin (微信). However, Weixin is the version for mainland users, while WeChat is designed for overseas users, and they don’t belong to the same system or servers. Actually, they are actually two separate entities, targeting two different user groups…
Read more about WeChat vs Weixin, WeChat not simple English Version of Weixin →WeChat Mini Programs are more and more popular now. Many overseas companies have a plan to develop a mini-program to provide their products or services for Chinese audiences. But wait a moment, before you start to do that you should know what kind of services you can do within the WeChat mini-programs platform. Otherwise, you…
Read more about WeChat Mini Programs Open Service Categories →
