WeShop Available for Public Beta
WeShop, “Micro Choose” in Chinese language sense, is a mobile marketplace embedded in WeChat powered by mini programs, has been released for public beta in the first week of this March.
It is a joint venture by JD.com and online fashion retailer Meili, WeShop has reportedly got over 50,000 merchants and local Chinese on board on the platform. It is regarded as a strategic move to make online shopping more fun, exciting and fulfilling for Chinese consumers. It brings innovative social e-commerce features to shoppers and a vast set of tools to businesses that want to reach customers through more effective Chinese social media marketing
JD.com, the leading Chinese online retailer, had been added onto WeChat in 2014 as the “Shopping” channel under the Discover tab, and now the new venture powered by WeChat’s mini programs is strengthening JD’s current prioritized position on WeChat, helping merchants to reach a broader customer base. Users can easily get access to WeShop by entering the “Shopping” channel and tapping the “WeShop” button in the Chinese version of the app.
WeShop has yet made available the direct purchase or shopping features, while shoppers can directly communicate with the merchants by tapping on the chat button on the bottom of the merchant page, or even add the merchants as friends on WeChat.
The new JV is believed to amalgamate JD’s advantages in customer service, logistics, retail infrastructure and its quality/authenticity control with Meili’s social commerce leadership in female shopping landscape.
“The new platform will change the way that sellers target consumers and serve a wide range of underserviced consumers in China,” said Chen Qi, the CEO founder of Meili Inc., who has been named the chairman of the new joint venture.
WeShop has so far seen a significant number of local merchants, especially SMEs. While JD.com remain its main platform at JD.com, JD certainly is not afraid of making efforts to sell on WeChat. WeShop’s ambition is to revolutionize “social commerce” by removing the barrier for both merchants and consumers. A good chunk of the trade volume is expected to come from JD’s WeChat shopping entry point.
About Meili Inc.
Established in mid-2016, Meili Inc. primarily targets female customers, and includes several different platforms under it, including MOGU Street and Meilishuo, among other popular shopping sites. As the leader in Chinese social commerce, Meili Inc. is experienced in integrating community, content and e-commerce and has already leveraged this strength to achieve significant success within the WeChat ecosystem in the last year.
WeChatApply is specialized in building mini program and mobile e-commerce solution. If you have, come on to chat with us to find out more information to help extend your access to China’s rapid-evolving mobile shopping market.
Article Sourced from Timmy Chen, 2 March 2018 Technode
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